“I guess they thought at Fox they would limit his reach” by canceling his show, said Roger Stone, the longtime Trump adviser and self-described “great friend” of Carlson, as he cleaved through a gaggle of reporters on the convention grounds. “If anything, they have boosted his reach and his influence 20 times.”

Carlson is having a moment at the RNC. He’s being followed by a documentary crew. He’s expected to give a prime time speech before the festivities come to an end on Thursday. And to top that off, he gets to celebrate the fact that his friend and fellow nationalistic conservative, Sen. J.D. Vance (R-Ohio), got the nod to be Trump’s running mate — an outcome Carlson had been lobbying for privately. (According to a report from the New York Times, Carlson had warned Trump that if a “neocon” — a Republican with an interventionist foreign policy — were vice president, deep state forces would be more likely to try to assassinate Trump.)

Carlson or Vance “would have been the two people I would have loved to see as VP,” Donald Trump, Jr. said in a live event hosted by Axios at the RNC, after Vance became the nominee.

Carlson did not elaborate when asked by The Washington Post, via text, to explain his presence and purpose in Milwaukee this week. Instead he replied with a 93-word tirade against The Post.

Carlson told an audience at an RNC event hosted by the Heritage Foundation that he didn’t want to come to the convention at first, but is now glad he did.

Now the hesitant attendee seemed to be everywhere. At the Trade hotel, Carlson was spotted walking past his former boss, Rupert Murdoch, with a smile, according to Jake Sherman of Punchbowl News. There are college-age clones of Carlson, with the same moppy head of hair and khaki pants, drinking free beer at the after-parties. On Tuesday he followed his buddy Don Jr. into the Fox News green room, uninvited by the network but welcomed by at least some of his old colleagues, according to NOTUS.

“I saw him yesterday,” said former Housing and Urban Development Secretary Ben Carson on Wednesday. “Tucker was Tucker.” Asked to elaborate, Carson would only say: “Tucker has many opinions that sometimes are in advance of society still catching up.”

Does Trump’s pick of Vance mean that society — or at least the Republican Party — is “catching up” to Carlson in real time? Both Carlson and Vance share an anti-elite ideology (despite their status as elites), with isolationist and populist tendencies that can, at times, seem xenophobic.

“You really understand what’s going wrong with the country,” Carlson told Vance on Carlson’s namesake Fox show in 2021, when Vance announced his Senate candidacy. “I probably shouldn’t say this, but I’m really glad you’re doing it. I admire you, and I wish you luck.”

“Tucker Carlson Tonight” averaged 3.3 million viewers in 2022, but in April 2023 Fox abruptly canceled the show, despite its popularity. The network never explained the decision, but it came less than a week after Fox agreed to pay $787.5 million to Dominion Voting Systems, to settle a defamation lawsuit. Emails and text messages released as part of that case showed that Carlson had disparaged Fox executives, his colleagues and leading Republicans, including Trump, whom Carlson called “a demonic force.”

In December, Carlson launched his own company, the Tucker Carlson Network, and began charging superfans $9 per month (or $72 per year). Still, Carlson faced lagging viewership counts on X, according to Mashable. In February he traveled to Russia for a bizarre interview President Vladimir Putin and posted videos that seemed like pro-Kremlin propaganda.

But even a somewhat diminished Carlson remains a powerful force in conservative media.

“He’s significant to the movement in so many ways because he asks the questions so few dare to ask,” said Trump’s former deputy press secretary Hogan Gidley. “Donald Trump likes fighters. Someone like Tucker has fought on the president’s behalf for a long time.”

Just how much does Trump like him?

“There are very few people sitting in that box” in the RNC arena, Gidley said. “I’ll leave it at that.”

Terris reported from Milwaukee. Barr reported from Washington.