Tag: Impending
Posted in WP-8
How Indeed Is Getting Ahead Of The Impending Cookie Collapse
Third-party cookies weren’t getting the job done for Indeed. For years, Indeed, one of the leading job search platforms, relied on a combination of cookies and PII to reach and retarget job seekers, on and off of its site, and measure campaign performance. But ongoing signal loss was making its targeting far less efficient, which …