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Dive Brief:

• Though generative AI-related job postings remain a small sliver of technology positions overall, they’ve proliferated since last January, Indeed said in a report published Thursday. 
• The company said job postings directly related to generative AI skills spiked, going from 3 in every 100,000 job postings to 11 in 10,000 between January 2023 and February 2024.
• “Growth in broader AI jobs is far more muted than growth in GenAI-specific jobs, even as the total level of broad AI jobs remains much higher,” said Nick Bunker, economic research director for North America at the Indeed Hiring Lab, in a blog post.

Dive Insight:

Deploying enterprise-grade generative AI requires talent. Far from a plug-and-play capability, the outcomes of technology use hinge on having the right skill set on board.

The talent market is reflecting this trend. A previous Indeed report found jobseekers with generative AI skills could expect a nearly 50% salary bump compared to competitors who lack them. On average, generative AI-savvy workers command salaries of average salaries of up to $174,727.

The speed at which the comparatively nascent subset of AI is developing is another factor making enterprise adoption challenging. 

Nearly 3 in 4 executives said the accelerated technology change is surpassing their company’s capacity to deploy advanced technologies like generative AI, according to an Infosys report published last week.

Tech employers are shifting toward AI in their approach to the talent market, according to Bunker. 

“For job seekers, this trend means tilting their interests and skills toward artificial intelligence if they want to land a tech role,” Bunker said. “More broadly, increased hiring for AI-related jobs points toward deeper corporate investments in these technologies.”

Employers had more than 436,000 open tech job postings in February, according to a CompTIA analysis of U.S. Bureau of Labor Statistics. About 1 in 10 roles in that category are related to AI or require associated skills, according to the IT trade group.