CNN Plots Digital Subscription Product Launch Amid Restructuring 


CNN CEO Mark Thompson is finally putting forth broad restructuring plans for the network, planning for digital subscription product launches by the end of 2024 and staff reductions. 

Thompson outlined his long-awaited digital vision in a memo to staff on Wednesday morning, which included plans to merge all of the network’s newsrooms, build out subscription offerings, and leaning heavily into digital video. The CEO’s memo to staffers also noted that around 100 roles will be cut in the process. CNN currently operates with a workforce of more than 3,500 staffers. 

“In addition to some new posts and opportunities we have opened up at CNN, we’re also announcing some staff reductions across the company today,” Thompson said. “Wherever possible, we’ve closed open positions rather than target currently occupied roles. However, some of our colleagues will learn today that their jobs are being eliminated or are at risk.”

Aside from workforce eliminations, Thompson’s restructuring plans are wide-reaching, introducing a formal merger of CNN’s three newsrooms which include US Newsgathering (TV), International Newsgathering (TV) and Global Digital News. Longtime CNN executive Virginia Moseley will helm the combined newsroom, responsible for all reporting for CNN platforms. 

Thompson also plans to launch subscriber-first products, with the first launch prior to the end of 2024. While the details of the products were not revealed, Thompson is setting out to great the “best-in-class, subscription-ready products that will provide need-to-know news, analysis and context in compelling new formats and experiences,” according to the memo. 

“In the future our digital products need to do a far better job of reflecting CNN’s massive strength in video and anchoring/reporting talent,” Thomson continued. “Video will be at the heart of our future and a re-imagined video experience on every platform – from pure digital to streaming, FAST channels and more – it is essential for CNN’s future.”

Thompson highlighted that the news media industry is undergoing significant changes in consumption, saying, “To me, the right response to this revolution is not despair but adaptation and innovation.”

More to come…

Source link

CNN Plots Digital Subscription Product Launch Amid Restructuring 
 #CNN #Plots #Digital #Subscription #Product #Launch #Restructuring

Source link Google News

Source Link: https://www.thewrap.com/cnn-subscription-product-restructuring-layoffs/

CNN Plots Digital Subscription Product Launch Amid Restructuring 
 – #WP10 – BLOGGER

CNN CEO Mark Thompson is finally putting forth broad restructuring plans for the network, planning for digital subscription product launches by the end of 2024 and staff reductions.  Thompson outlined his long-awaited digital vision in a memo to staff on Wednesday morning, which included plans to merge all of the network’s newsrooms, build out subscription …

Read More

CNN CEO Mark Thompson is finally putting forth broad restructuring plans for the network, plannin…

Author: BLOGGER