Alternative Digital Agency announces the addition of Mashkoor Ahmed as Director for Innovation, AI & Data Analytics, and Akarsh Kavuttan as SEO Strategist. The move was made in an aim to enhance the agency’s capabilities in digital strategy development.

Mashkoor has over 17 years of experience in transforming digital strategies for leading brands, specialising in Digital Platform Innovation utilising AR, VR, mixed reality, and gesture-enabled solutions. His role will focus on advancing Digital Marketing strategies with Generative AI and Digital Analytics to deliver enhanced client outcomes.

“We are pleased to welcome Mashkoor and Akarsh to our team,” said Yash Ganatra, Director at Alternative Digital Agency. “Their expertise will strengthen our ability to provide innovative digital solutions that meet the evolving needs of our clients.”

Akarsh , brings seven years of experience across banking, financial services and insurance, education, travel, and e-commerce sectors. He will lead the SEO team in implementing adaptive strategies for the AI era. This includes optimising client visibility and driving organic growth through advanced SEO practices.

“Our goal remains focused on delivering tailored solutions that drive success for our clients,” added Ganatra. “This expansion underscores our commitment to enhancing digital strategy capabilities and delivering measurable results.”

Alternative Digital Agency aims to continue its mission of providing strategic digital solutions, driven by innovation and client-centric approaches.

“This strategic expansion reinforces our dedication to adapting and evolving in the dynamic digital landscape,” concluded Ganatra.