Posted in WP-10

Digital Ad Spend Waste Hits Record High in Q2 2024

According to Next&Co’s quarterly Digital Media Wastage report, advertisers have wasted a record $123 million in digital advertising in the second quarter of 2024 – one of the highest quarterly amounts ever recorded. The figure is up $25 million from last quarter’s ad wastage data, and nearly $50 million from the same time last year. …

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