Tag: Television
Posted in WP-10
IOC hails ‘most-digital’ Olympics | Advanced Television
Author: BLOGGER Published Date: 24/07/2024
International Olympics Committee (IOC) Members meeting at the 142nd IOC Session in Paris have received an update on the IOC’s digital engagement and marketing initiatives, including the record-breaking levels of Olympic digital engagement on the Road to Paris 2024. “The main objective of the IOC Digital Strategy is to promote athletes and sports, by growing …