Tag: spend
Posted in WP-10
Digital Ad Spend Waste Hits Record High in Q2 2024
Author: BLOGGER Published Date: 15/07/2024
According to Next&Co’s quarterly Digital Media Wastage report, advertisers have wasted a record $123 million in digital advertising in the second quarter of 2024 – one of the highest quarterly amounts ever recorded. The figure is up $25 million from last quarter’s ad wastage data, and nearly $50 million from the same time last year. …