DURING THREE YEARS OF STUBBORN INFLATION, MANY AMERICAN HOUSEHOLDS CUT BACK ON ROUTINE PURCHASES AT THE STORE. AMID ASSIGNS RETAIL PRICES HAVE STARTED TO DROP, SOME COMPANIES ARE RETHINKING HOW THEY DECIDE WHAT TO CHARGE. MORE ON THE NEW TECHNOLOGY THAT ALLOWS RETAILERS TO QUICKLY CHANGE PRICES FOR ITEMS ON SHELVES. >> THE TRADITIONAL PRICES …

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