Tag: emotional
Posted in WP-10
Digital creative delivers ‘more emotional impact’ than offline
Author: BLOGGER Published Date: 22/07/2024
Traditionally seen as a channel to deliver sales messages, Language of Effectiveness data suggests marketers are waking up to the emotional benefits of digital creative. Marketers believe digital creative delivers more emotional impact than other types of creative, according to new data. Almost half (46.8%) of the more than 1,200 respondents to Marketing Week’s 2024 …