Posted in WP-10

‘Young more likely to splurge in shops with digital displays’

In-store digital displays have persuaded 17% of under-45-year-olds to spend more than they’d originally planned on a purchase, according to new research. The survey, commissioned by digital signage consultancy Saturn Visual Solutions and carried out by OnePoll, asked 2,000 UK-based adult workers how they felt about stores that have interactive displays and screens showing product …

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