Tag: Uncertainty
Posted in WP-3
Some ad tech vendors are pulling back from Google’s Privacy Sandbox amid uncertainty
Author: BLOGGER Published Date: 19/07/2024
Amid delays, regulatory backlash, and even its most ardent supporters turning sour, Google’s alternatives to third-party cookies are now murkier than a London fog. It’s no wonder some ad tech vendors are dialing down investments and playing the waiting game for a sunnier forecast. But unlike those publishers taking more drastic measures, these vendors aren’t …