Tag: sound
Posted in WP-3
Ad execs sound the alarm over Google’s risky Privacy Sandbox terms
Author: BLOGGER Published Date: 15/07/2024
Add contractual landmines to marketers’ growing gripes with Google’s third-party cookie alternatives. Turns out, if its tech stumbles and a company’s profits plummet, guess who’s left footing the bill? Yep, not Google. The companies diving into these alternatives (aka the Privacy Sandbox) are on their own, with no Google-sized safety net in sight. While many …