Tag: Sandbox
Some ad tech vendors are pulling back from Google’s Privacy Sandbox amid uncertainty
Amid delays, regulatory backlash, and even its most ardent supporters turning sour, Google’s alternatives to third-party cookies are now murkier than a London fog. It’s no wonder some ad tech vendors are dialing down investments and playing the waiting game for a sunnier forecast. But unlike those publishers taking more drastic measures, these vendors aren’t …
‘It’s in Google’s best interest’: Sources urge more formal Privacy Sandbox legal terms
A May outage involving the Google Privacy Sandbox APIs put the stark realities of Google Chrome, the world’s most popular web browser, deprecating support for third-party cookies into focus for many in ad tech. While Google’s engineering team was quick to make the requisite repairs and little-to-no data was lost as a result of the …
Ad execs sound the alarm over Google’s risky Privacy Sandbox terms
Add contractual landmines to marketers’ growing gripes with Google’s third-party cookie alternatives. Turns out, if its tech stumbles and a company’s profits plummet, guess who’s left footing the bill? Yep, not Google. The companies diving into these alternatives (aka the Privacy Sandbox) are on their own, with no Google-sized safety net in sight. While many …