Italian competition watchdog AGCM launched an investigation into Google’s user consent practices for ad profiling. Why it matters. This probe highlights growing scrutiny of Google and the data practices of Big Tech in Europe, especially under new regulations like the Digital Markets Act (DMA). Details: The investigation focuses on how Google obtains consent to link …

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BRUSSELS (Reuters) – Alphabet (NASDAQ:) unit Google’s cloud subsidiary will look into other options in its fight against Microsoft (NASDAQ:)’s licensing practices, the head of Google Cloud head said on Wednesday. The comments by Amit Zavery came after Microsoft reached a deal with trade body CISPE to resolve the latter’s antitrust complaint about its cloud …

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